Business Progression 2025

0         About this document

0.1     Introduction

0.1.1     This document outlines the progress we will aim to achieve by 2026, as a business. It describes the steps that we will take and how we will change the business and what effects these will have on other businesses and people.

0.1.2     This document should be treated as a general overview and guide on the operation and change of the business, and more detailed information will be released as needed for each aspect of the progression.

0.1.3     If you have any queries with any information, spot any inaccuracies, or would like to get involved in partnerships or the equipment trade, please get in touch.

0.2     Document details

First Draft                                                       12/11/24

Original publication                              15/11/24

Final                                                                13/12/24

Drafted by                                                    Thomas Humphrey

1         Rebranding

1.1     New branding application across digital and physical platforms

1.1.1 DJThom Events will change its name, logo and colour scheme. A detailed rebrand document will be provided once the plan is confirmed.

1.1.2 All new printed documents, communications and publications will follow the updated brand. Existing documents will not be changed.

1.1.3 DJThom will still operate, instead under the umbrella brand. This means that DJThom Events will technically be a separate entity, however all correspondence will be redirected back to the umbrella brand.

1.1.4 All digital platforms will receive the rebrand, after lots of warning. This includes social media, website and communications.

1.1.5 All new publications and some previously published documents that are continuously updated will receive the rebrand.

1.1.6 Updated business cards will not be purchased unless it is deemed completely necessary to, for marketing and networking purposes.

1.1.7 Branded banners will be purchased in preparation for any large corporate events booked from 2025.

1.2     Merchandise and Apparel

1.2.1 Technician Polo Shirts will be purchased with the updated branding and colour scheme, and labelled accordingly for the roles we fulfil on events.

1.2.2 Non-labelled other apparel items such as T-Shirts, hoodies and jackets will be designed but not purchased unless specifically requested.

1.2.3 Lanyards will be designed but not purchased, unless a specific event requires the use of ID badges.

1.2.4 Event specific apparel will be considered in future event quote specifications.

1.3     Transition Timeline

1.3.1 Phase 1: Design – completing design process for logo, icons, backgrounds, colour scheme, gradients and icons.

1.3.2 Phase 2: Internal platforms rollout – all new event forms and information packs will receive the new branding. Public media and information will not yet receive the rebrand.

1.3.3 Phase 3: Public Rollout – all online and physical platforms will receive the rebrand.

1.3.4 Phase 4: Purchases Rollout – all new apparel and printing purchases will have the updated brand face. Purchases made for the rebrand will only take place once the rebrand has been successfully rolled out.

2         Services

2.1     Service Offerings

2.1.1 The business’s focus will shift from Mobile DJ services for non-commercial events towards providing Lighting, Audio and Visual services for small corporate and commercial events.

2.1.2 The business will not provide the main entertainment at these events, as we will simply be providing the technical equipment and operation services needed to hold them.

2.1.3 We will work closely with clients to ensure that all LAV services are carefully planned in advance for the event, and any branding or colour schemes are followed.

2.1.4 Speciality services such as production technical support will be offered, to organisation such as schools and theatres.

2.2     Legacy Services

2.2.1 We will still continue to provide non-commercial services such as Mobile DJ and Karaoke, but instead at a higher price. [See 2.4]

2.2.2 ‘DJThom Events’ will operate as a separate brand, but under the umbrella of the new rebrand.

2.2.3 We hope to upkeep current in-house residencies providing DJ and Karaoke services.

2.3     Service Differentiators

2.3.1 We will provide comprehensive event technical management for small to medium events, and our prices will reflect that. [See 2.4]

2.3.2 We will allow these small events to easily access technical facilities usually only available to higher end companies. Some of these include custom lighting design, audio engineering, and video recording and projections.

2.3.3 We will offer comprehensive problem-solving to work with the spaces and equipment us and the event organisers have.

2.4     Pricing Adjustments

2.4.1 As we will be working with corporate clients, our prices will gradually increase. This will finish taking place in Q4 2025.

2.4.1 While the prices will increase, we will still aim to keep our prices absolutely competitive, allowing smaller clients with more limited budgets to still have access to high end event technical services. Our prices will reflect the size of the events.

2.4.2 Our prices will be more modular, with all components being considered to ensure both parties are treated fairly.

2.4.3 We will provide transparent pricing information on our website.

2.4.4 Our pricing will be adjusted in real time to reflect demand in services and calendar concentration.

3         Equipment

3.1     Inventory Assessment

3.1.1 We will endeavour to take inventory checks more often, ensuring we are comprehensively equipped for each event.

3.1.2 We will phase out some of our equipment and sell it on our website.

3.1.3 We will assess all events for any specific equipment requirements. Any new purchases will be reflected in the pricing of the event.

3.1.4 A complex assessment will take place, detailing all of the possible uses for our inventory and what we can realistically achieve for our clients.

3.2     Equipment Quality

3.2.1 We will ensure that all of our equipment is kept to the highest standards, with the maintenance and brand choices upon purchase.

3.2.2 We will conduct regular inspections on our equipment.

3.3     Technology (backend) Upgrades

3.3.1 We will upgrade our servers which run every element of the technology for each event, starting with dedicated servers for each element.

3.3.2 Interfaces will be upgraded for easier operation of our technology.

3.3.3 We will employ various IT solutions to ensure the availability of our technical services.

3.4     Maintenance and Replacement Plan

3.4.1 Similarly to 3.2, a maintenance plan for all equipment will be put in place and all technicians and roadies working on events will be required to adhere to this policy.

3.4.2 A schedule will be put in place for testing and operation of all equipment.

3.4.3 Procedures will be put in place to cater for equipment failures, and equipment redundancy will be planned.

4         Budget

4.1     Rebranding/progression budget

4.1.1 A portion of the 2025 budget will be set aside to cater for the rebrand. This will cover marketing, printing new materials, clothing and branded stage furniture, such as tech surrounds.

4.2     Equipment budget

4.2.1 Our biggest allocation of the 2025 budget will be for new equipment to keep up to industry standards and to accommodate for the business progression into larger corporate events.

4.2.2 A consideration will be made for all aspects, such as lighting, sound, backend, special effects, and stage furniture. The decision on allocation will depend on the urgency and warrant for such equipment acquisition.

4.2.3 Consideration will be made for any maintenance that needs to be carried out on equipment, and any spare parts that need to be purchased to ensure equipment functionality at all times.

4.3     Revenue projections

4.3.1 The estimated success of the business progression and new service offerings is yet to be calculated, however continuation of legacy services will see the business continue to make profit on these events alone in 2025.

4.3.2 With the new service offerings and price policy changes, it is estimated that profits will have doubled by Q4 2025.

4.3.3 A contingency plan will be put in place to ensure that the business is stable with its services, and if any issues with its success is noticed, steps will be taken back to ensure that the business is on stable footing.

5         Partnerships & House Residencies

5.1     Regular events and venues

5.1.1 We hope to continue our current business with regular events. Steps will be taken to evaluate the success of the partnership and how pricing can be adjusted accordingly based on the service we are providing and the success of the event.

5.1.2 We will advertise and network to local venues to offer technical services for their events.

5.1.3 We will reach out to other organisations such as schools to offer technical services for productions and events for reduced prices, in aim of community gain and advertisement.

5.2     Bands & Entertainers

5.2.1 We will advertise our technical services to local bands and entertainers, to promote our technical design and operation services.

5.2.2 For any partnerships that go ahead, we will work closely and carefully to ensure that the services we are providing are comprehensive and matching to the band or entertainer’s brand face and style.

5.2.3 For any other organisations who provide services such as mobile theatre, presentations or conferences, we will offer services to travel with the company and fulfil their technical needs, whether this is operating their equipment or providing our own and operating.